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Thank you cards in a digital age

July 5, 2011

The funny thing about becoming more and more digital is the way that it adds value to the analog way of doing things. This past month I received not just one, but three thank you cards. Actual paper cards. Written out. By hand.

Now to be clear… I didn’t do anything deserving of a thank you. If anything I was the one that should have been writing the thank you cards. I went to a quick graduation ceremony where I actually watched six friends graduate. Then I went to a friend’s birthday party. The cost to me was next to nothing. Maybe $30 in gifts.

But the way that each one of those people took the time and effort to write those cards out and then mail them or hand deliver them makes me realize that even though I’m one of those people who loves my technology (what would I do without my iPhone!?), there is real value in the gesture of a hand written card.

The funny thing is, I quickly reciprocated the receiving of these cards with a, “thank you for your thank you card,” text message. I guess it’s time to go buy some thank you cards!


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